Has this happened to you? It’s time to end the madness!

No one can control the weather, but everyone can control how they choose to deal with inevitable rainy day.

We set out to change the perception of the ubiquitous umbrella. For most people, an umbrella is a necessary evil. That’s a problem that’s been looking for a solution for decades. At GRIP2, we pride ourselves on solving problems in unique ways, and that’s evident in the GRIP2 product line. Big. Bold. Brellas…that work best when they’re needed most… and that look cool all the time.

First and foremost, we believe in the adage that bigger is better when it comes to using an umbrella for protection from rain. While compact umbrellas are convenient to carry, they just don’t provide enough coverage when the hard rains fall, not to mention their tendency to sustain permanent damage to the metal frame in moderate to strong winds. Large-canopy stick/golf umbrellas are a better choice, but they can be difficult to control in windy conditions. If you can’t keep the large canopy over your head – comfortably – that umbrella will be left at home or in the car in favor of the compact umbrella. Or, for many people, the choice is to not use an umbrella at all.

So we set out to provide high-quality, large-canopy umbrellas that are easy to control and that are uniquely stylish… umbrellas you’ll want to carry, even when the chance of rain is small. A fashion accessory when it’s not raining. And reliable, unmatched cover when it is.

First, we addressed the long-overlooked need for better control of umbrellas in windy conditions. It seems to us that a quality umbrella should work best when it’s needed most (in wind-driven rain). Inexplicably, in 3000+ years of umbrella history, no one has done that.

Our innovative solution was to add a second grip that can be positioned anywhere on the shaft for personal comfort and maximum control. This patented feature makes it up to 70% easier to control a GRIP2 umbrella than any other umbrella on the market. That’s not marketing hype…it’s physics. Wind and rain are unpredictable, so comfortably holding the umbrella higher up the shaft with an ergonomic grip means you’re in control…you have leverage, usually with only one hand…so you’re able to respond to sudden gusts in an instant. That’s the key to staying dry. Our G2 CLASSIC and G2 SELECT models provide exceptional performance with classic, understated styling.

Next, we decorated the dual-grips in patterns from mild to wild. Carbon fiber. Animal skin. Camouflage. Flames. Skulls. The grips on our G2 TRENDSETTER model stand out from the traditional black canopy…and they turn heads! Walking around town. Riding the subway. At the ball game. In the restaurant. At the shopping mall. Your umbrella will get noticed. Pick a pattern that lets you express yourself; we’ll be cycling new patterns regularly. In making these unique grips, we use the same high-quality materials found in luxury automobiles, yachts and private jets.

For large-volume customers, the sky’s the limit on pattern design; from hundreds of stock patterns to fully custom patterns.

And we’re not done. More industry-first innovations are already in the works.

High-performance, stylish umbrellas.

Big. Bold. Brellas.

It’s a new day for dry.